Monday, November 30, 2009

Check out our client, Putnam Investments, featured in a high-profile BCBSMA advertising campaign

We have more great news to share!

As many of you already know, we have been working alongside Putnam Investments, for the past three years, to assist them in the development of an organizational wellness program. In addition to winning an award from the NEEBC (New England Employee Benefits Council), the forward thinking company is now being featured in a high-profile Blue Cross Blue Shield of Massachusetts advertising campaign.

The campaign features Putnam Investments and extols the benefits of their wellness program. The campaign is currently featured on http://www.boston.com/, the most highly-trafficked website for news in Massachusetts and is airing during Monday Night Football, several morning and evening news programs and many popular TV shows.

As a result of the worksite wellness program, Putnam is saving hundreds of thousands of dollars and has become a better place to work according to Bob Reynolds, the CEO, and others, interviewed in the ads. (See screen shots of BCBS ads on http://www.boston.com/)

To find out how your organization can get results like Putnam Investments, please email Debra Wein, President of Sensible Nutrition, Inc. and Wellness Workdays, Inc. at debra@wellnessworkdays.com

Contact: Kim Panton, Sousa Communications, 617.510.5690, kim@sousacommunications.com

PS Thanks to those of you who already let me know that you caught our letterhead in the commercial!

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