Monday, November 30, 2009

Check out our client, Putnam Investments, featured in a high-profile BCBSMA advertising campaign

We have more great news to share!

As many of you already know, we have been working alongside Putnam Investments, for the past three years, to assist them in the development of an organizational wellness program. In addition to winning an award from the NEEBC (New England Employee Benefits Council), the forward thinking company is now being featured in a high-profile Blue Cross Blue Shield of Massachusetts advertising campaign.

The campaign features Putnam Investments and extols the benefits of their wellness program. The campaign is currently featured on http://www.boston.com/, the most highly-trafficked website for news in Massachusetts and is airing during Monday Night Football, several morning and evening news programs and many popular TV shows.

As a result of the worksite wellness program, Putnam is saving hundreds of thousands of dollars and has become a better place to work according to Bob Reynolds, the CEO, and others, interviewed in the ads. (See screen shots of BCBS ads on http://www.boston.com/)

To find out how your organization can get results like Putnam Investments, please email Debra Wein, President of Sensible Nutrition, Inc. and Wellness Workdays, Inc. at debra@wellnessworkdays.com

Contact: Kim Panton, Sousa Communications, 617.510.5690, kim@sousacommunications.com

PS Thanks to those of you who already let me know that you caught our letterhead in the commercial!

Friday, November 20, 2009

Children's nutrition and the influence of schools

I had the pleasure of presenting, last night, to the Duxbury Special Education Parent Advisory Council on meeting the nutritional needs of growing children. We discussed how nutrition plays a vital role in children’s behavior and day to day success, body mass index and childhood obesity, food allergies, the confusing claims on labels, including, “all natural”, “organic”, “low sugar”, and some simple strategies to use when teaching your child about healthy food choices.


We had an outstanding group of moms, dads, physicians, and school committee members that asked a lot of great questions! I presented my topic but we had lots of great interaction, suggestions and sharing from all who came!

One of the areas we spoke about was the role that the school plays in providing healthy lunches, snacks and guidance for our children. I wanted to share this interesting article that I just read on this very topic! Enjoy…

USDA Backs Rewarding Schools Serving Healthy Food
Link: http://abcnews.go.com/http://abcnews.go.com/

By Christopher Doering, Reuters

WASHINGTON Schools that serve more fruits, vegetables and whole grains to pupils should see higher federal support rates than those serving less-healthier meals loaded with high fats and sugar, Agriculture Secretary Tom Vilsack said on Tuesday.

Child nutrition programs, which include school lunch and breakfast, are due for an overhaul but Congress is not expected to act before 2010. The government has targeted improving the nutritional quality and access to school meals amid rising child obesity rates.

"It is important for us to reward top performers," Vilsack told the Senate Agriculture Committee. "We would encourage this committee and the Congress to take a look at reimbursement rates that would be linked directly to increased nutritional values."

He did not suggest how large the bonus should be. Schools get $2.88 in cash and Agriculture Department-provided food for each lunch meal served for free to poor children this school year.

School meal programs provide an estimated 40 million meals daily and more than half the student's food intake during the school day. Students can receive free or subsidized meals if their family's income is low enough.

Some $16.9 billion was allotted for child nutrition in the fiscal year that opened on October 1, up $1.9 million from fiscal 2008.

Obesity rates among U.S. children have doubled in the last 20 years, and almost a third of American children are either overweight or obese. The epidemic of obesity is linked to a host of health problems such as heart disease and diabetes.

Senate Agriculture Committee Chairwoman Blanche Lincoln told Vilsack she was willing to pay more to serve healthier foods.

"I'm certainly sympathetic to the concept of higher reimbursement rates. Common sense does tell us that as we improve that quality it also increases the cost," she said.

Officials at the USDA are updating the nutrition and meal requirements used for school meals. The framework, last updated in 1995, sets standards that must be met by school programs to qualify for cash reimbursements and food from the government.

A report from the Institute of Medicine, an arm of the National Academies, recommended last month children should get more fruits, vegetables and whole grains in their school meals.

USDA oversees the contents of school lunches and bars the sale of foods with minimal nutritional value, such as soda, in the lunchroom. It does not control food sold in a la carte lines or school stores.

Vilsack and lawmakers on the committee said more attention must be paid to the nutritional content of these other venues.

"The concern is that we can do everything we need to do on the school lunch line and it could be counteracted by what we do or what we don't do in reference to vending machines and things that are sold in the school during the school day," he said.

(Editing by Jim Marshall)

Copyright © 2009 ABC News Internet Ventures

Thursday, November 19, 2009

The newest addition to our WORK family!

This week, I would just like to let you know about the newest addition to our WORK family! Yes, please read that carefully…

Mary Kate Keyes, MS, RD, LDN, has been involved in the nutrition field for over nine years and is a welcome addition to the Sensible Nutrition / Wellness Workdays team. As one of our nutritionists, Mary Kate will be providing individual nutrition counseling on weight management, sport nutrition, cholesterol and other disease management issues, body composition and metabolism measures, personal health assessments and seminars, lectures and screenings for our corporate clients.

Prior to joining Sensible Nutrition, Mary Kate most recently launched a special eight week program called “Smell it, Touch it, Taste it” for the South Boston Catholic Academy to encourage children to smell, touch and taste foods that were new to them. She developed classroom curriculum and created brochures targeted to the parents to help them encourage their children to try nutritious foods.

Prior to that she was at Brigham and Women’s Hospital serving as a dietetic intern. She worked independently as part of a multidisciplinary team and counseled and motivated a diverse population of patients to eat more healthfully. In addition, she assessed the nutrition needs of critically ill patients, determined the patient’s nutrition risk, and recommended appropriate medical nutrition therapy. She has also worked for Massachusetts General Hospital, Tufts University Health and Sciences School, and with the USDA / HNRCA at Tufts University.

Mary Kate has written several articles for Aetna InteliHealth, one of the leading online health information companies in the world featuring Harvard Medical School's consumer health information.

She is a registered dietitian with a Master of Science degree in Nutrition Communication from the Tufts University Friedman School of Nutrition. She earned her undergraduate degree at Merrimack College graduating Cum Laude. Most recently she finished a dietetic intern program at Brigham and Women’s Hospital, an intensive program that meets the requirements for becoming a Registered Dietitian (R.D.) as established by the Commission on Dietetic Registration and qualifies individuals to sit for the national exam. She is a member of the American Dietetic Association and the Massachusetts Dietetic Association.

In her free time, Mary Kate enjoys running. This passion began in 2004 when she ran the Kona Marathon in Hawaii. Since then Mary Kate has run three more marathons including Vermont City and Boston. Mary Kate’s knees asked her to stop running such distances, and while running is still a big part of her life, she has most recently participated in local 10Ks and half marathons. In addition to running, Mary Kate enjoys good laughs with friends and family.
Welcome Mary Kate! Hopefully you will all have a chance to meet her at an upcoming lecture, screening or 1-1 session.


-Debra


* Key to Credentials Abbreviations

MS- Master of Science, Applied Physiology and Nutrition
RD – Registered Dietitian
LDN- Licensed Dietitian / Nutritionist

Thursday, November 12, 2009

Fitcorp Names Sensible Nutrition as Official Partner!

Check out this great news that went out over Business Wire today!

BOSTON--(BUSINESS WIRE)--Fitcorp has selected Sensible Nutrition as their new nutrition partner. Fitcorp understands that nutrition is a major component of fitness and health and wants their members to have the ability to meet with Sensible Nutrition’s nationally renowned registered dietitians (RDs). Fitcorp selected Sensible Nutrition because of its high quality professional staff, its history of developing award winning nutrition and wellness programs and its unique ability to translate cutting-edge scientific research for mainstream audiences.


“This represents a partnership between two of Boston’s leading firms dedicated to promoting health and wellness. Fitcorp was looking for a nutrition service provider to offer first-rate services to match those that our members, guests and corporate clients have already grown to expect and appreciate. This is an exciting opportunity to partner with another Boston-based firm to better improve the health of Fitcorp’s members. By including nutrition onsite at each of our eleven greater Boston locations, our members will be more likely to reach their goals and be assured that they are getting advice from the top RDs in the Boston area.” explained President and Founder Gary Klencheski.

Gary Klencheski of Fitcorp and Debra Wein of Sensible Nutrition met several years ago when they were appointed by Governors Weld and Cellucci to serve on the Massachusetts Governor’s Committee on Physical Fitness and Sports. They share common values and philosophies with regards to wellness and health so this business partnership made perfect sense to them. Sensible Nutrition will be providing one-to-one counseling and other health assessment services to Fitcorp’s individual members, including metabolism, body composition and personal health assessments. In addition, they will provide nutrition screenings, seminars and health fairs for Fitcorp’s corporate clients. Both companies have similar approaches: they recommend solutions to their clients based on sound, scientific evidence; and they only employ the most qualified, credentialed and dynamic professionals in their respective fields.

“We are thrilled to be a partner with Fitcorp. Whether Fitcorp’s members are interested in managing their weight, improving their athletic performance, promoting their health, reducing their risk of chronic disease or simply increasing their daily energy levels, a sensible nutrition plan is a key component to helping them to reach their goals.” explained Debra Wein, Founder and President of Sensible Nutrition.
About Sensible Nutrition

Founded in 1994, Sensible Nutrition is a Hingham, MA based company whose mission is to empower its clients to make positive long-lasting changes to their health by educating them about nutrition. Sensible Nutrition’s sister company, Wellness Workdays (www.wellnessworkdays.com) is a leading provider of organizational wellness programs aimed at improving employee health while boosting productivity and employee satisfaction and cutting health care and insurance costs. Wellness Workdays provides custom tailored programs for each corporate client, including on-site assessment services, monthly lectures, on-site fitness classes (yoga and personal training,) walking programs, newsletters, and website content. Sensible Nutrition has worked with hundreds of companies across New England, including American Express, Arnold Worldwide, Boston Ballet, Cornell University, EMC, Harvard Business School, Putnam Investments, and State Street. For more information about Sensible Nutrition or Wellness Workdays, visit www.sensiblenutrition.com or www.wellnessworkdays.com or call 781.741.5483.

About Fitcorp

Fitcorp is Greater Boston's largest locally owned health fitness center, serving over 175 corporations and over 10,000 members overall. Fitcorp began in 1979 with President and Founder Gary Klencheski under the philosophy that healthy employees help companies succeed. Fitcorp was the first fitness center in Boston to offer health promotion programs as an integrated component of a company's overall employee benefits package. For more information about Fitcorp, visit www.fitcorp.com.

Contacts

Sensible Nutrition
Kim Panton, 617-510-5690
kim@sousacommunications.com


Permalink: http://www.businesswire.com/news/home/20091112005749/en

Thursday, November 5, 2009

My trip to DC and my presentation at Mitre



I just returned from Washington DC, where I presented a lecture "How to Be A Nutritionist or Just Think Like One" to the employees at Mitre (http://www.mitre.org/)! What a great group!! Lots of excellent questions and participation... from McLean, VA, Bedford, MA and Colorado!

I spoke about how individuals can use their BMI (body mass index) to assess their current weight and health risk for chronic diseases, such as hypertension, heart disease, diabetes, etc,  as well as specific steps they can take to achieve a healthy weight and lifestyle.

We talked about how to determine how many calories each person needs daily, how to translate that to the correct amount of foods, how to include exercise (and how much!) as well as how to put this all together into a sustainable meal plan. Of course, we talked about portions, too!

This was the third and final part of a three part series, that Mitre was calling Nutrition School. In part 1, I presented "Healthy Habits for a Healthy Waist" and then Part 2 was "Super Foods". We developed a workbook for their employees, which is available for each to download off their intranet.

Such fun! Looking forward to working more with the fabulous employees at Mitre in 2010!