3 Steps to Achieve a Culture of Health

Organizations with a culture of wellness are better able to recruit and retain top talent and, according to new research, are more profitable. Engaging your employees is crucial to sustaining a strong wellness program and developing this culture. And while wellness programs were originally developed to reduce health care costs other priorities have emerged, including boosting productivity, reducing stress, increasing financial wellness, improving employee loyalty and attracting talent.

C-level Commitment and Participation
To develop a strong wellness culture, a top down approach is needed. Company leadership must be involved and visible, and executives and managers need to set the stage for health and well-being. Upper level management should make time to participate in wellness activities and encourage their employees do the same. A successful corporate wellness programs relies heavily on corporate leadership and participation – and the ones who do it well are able to create robust programs that get results.

Measure the Value on Investment (VOI)
With management involved and participating, you are well on your way to developing a successful program. But how will you measure success? Interestingly, many companies have begun to measure a wellness program’s VOI instead of relying solely on the traditional ROI. VOI may focus on improving morale, attracting or retaining talent, reducing accidents or improving job satisfaction. Attention to VOI can, over time, increase ROI.  The industry standard for ROI is for every dollar invested in a corporate wellness program, you should receive three dollars in return over a three to five year period. However, companies are finding that by increasing VOI, ROI will also increase – and in a shorter period of time.

Outcomes-Based Programs
When creating your program, keep in mind that the most successful wellness programs are outcomes-based programs. Employees who participate in an outcomes-based program are more likely to have strong lifestyle changes. The biggest and most successful wellness outcome employers are experiencing is weight loss. Weight loss and weight management are the biggest part of the value on investment employers cite in their success.




The Wellness Workdays team works with companies across the country to develop and implement customized programs that utilize best practices for developing a culture of health. Contact us to find out how we can help your company improve the health and well-being of your most valuable asset.

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