Is the happiest place on earth also becoming the healthiest
place on earth? That may be a bit of a reach, but the Walt Disney Company has been
improving the nutritional quality of meals offered at their park restaurants.
In a new study, researchers examined the impact and acceptability of these
healthy changes among diners.
Before these healthy changes took place at the Disney
parks, the default side for kid’s meals was French fries and the default
beverage was soda. In 2006, the Walt Disney Company swapped out the French
fries and soda and offered new defaults of fruit and vegetables and low-fat
milk or water. Customers are still able to order French fries and soda if they
choose to 'opt-out’ of the healthy defaults.
Disney recently provided the University of Colorado Anschutz Health and Wellness
Center with data on the sales of kid’s meals for the
years 2010-2012. The results indicated that customers are embracing the
healthy changes. Across all 145 restaurants located at Walt Disney World in
Orlando, Florida, 48 percent of guests accepted the healthy default sides and
66 percent of guests accepted the healthy default beverages. The healthy
defaults significantly improved the nutritional quality of the meals, reducing
calories by 21 percent, fat by 44 percent and sodium by 43 percent. Furthermore,
Disney reported the healthy changes did not impact meal cost for customers.
Bottom Line: The Walt Disney Company demonstrated that
small changes can significantly improve the nutritional quality of a meal
without increasing the cost or restricting choice. Many restaurants have also responded to consumers’
demands for more transparency of nutrition information by displaying calorie
counts on their menus or highlighting ‘heart healthy’ options. The ‘opt-out’
approach adopted by the Walt Disney Company is another great way to make eating
healthy easier for consumers.
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